“Since we purchased the magazine two years ago, we have invested in the layout and design of the print product as well as our digital assets,” said Editor Sarah Jane Stone. As part of our overall brand strategy, we wanted a website that was relevant, informational, inspirational, fresh and contemporary.”
Perhaps the most visible change is on the front page, which provides readers a quick snapshot of the most popular articles, what’s trending and helps web users find the content that best matches their interests.
The latest website redesign follows a months-long effort to better understand the content needs of Atomic Ranch subscribers. The new website is divided into topical sections, such as a “Preservation Corner,” “Interior Design” and “Cool Stuff,” and each section offers an infinitely scrolling stream of thematically grouped articles to maximize audience engagement.
Atomic Ranch is one several of Engaged Media Inc. brands. To learn more about Atomic Ranch, read articles and to explore the new website redesign, visit www.atomic-ranch.com.
About Engaged Media Inc.
Engaged Media Inc. produces rich editorial content in a variety of enthusiast markets, including automotive, home, outdoor and action sports subjects. Popular magazine titles include Gun World, Romantic Homes and Diesel World.
The company has built a reputation for editorial excellence for more than 50 years, with contributing writers and editors positioned around the world and across the United States, with offices from California to North Carolina.