The supermarket chain is held in high regard within the region and offers shoppers a dependable experience, regional favorites and products at affordable prices.
“We now offer one of our exclusive branding products in a region where this product has never existed,” said Prashant Upadhyaya, managing director at ShopperLocal. “Our presence, we are confident, will have a positive impact on the local communities surrounding these new stores.”
According to Paul Mason, regional vice president of Adcart, the product provides widespread branding to businesses, especially those whose branding options may be limited because of budgets or media availability. Traditional media outlets like television, print and radio ads do not offer the geographic and demographic targeting of shopping cart branding, and furthermore, these campaigns are often significantly more expensive.
“What sets our product apart is that our packages are specifically tailored to small businesses,” Mason said. “Being in the business and having worked in so many markets across the United States, we know what works and what small, local businesses can afford. Although this is a new product for Tennessee, it’s a proven product.”
The first business to contract shopping carts in Food City supermarkets was The Crab Bucket and Raw Bar of Oak Ridge, Tennessee. Their ad will appear on hundreds of shopping carts throughout the region.
A division of ShopperLocal, Adcart’s branding works by placing billboards for a variety of local businesses on thousands of shopping carts in well-known grocery stores across the United States. Supermarkets are high traffic areas with several repeat customers, and this repetition gives local businesses the necessary visibility to see results that lead to more customers and increased community awareness.
To learn more about Adcart’s unique branding product, what opportunities are available in Food City supermarkets or to speak to a representative, visit Adcart’s website at www.adcart.com.
More About ShopperLocal
ShopperLocal provides a variety of local advertising products, including supermarket advertising, and is headquartered in Durham, North Carolina.
Other divisions of ShopperLocal include: Register Tape Network, a leading provider of register tape advertising, Clean Display, a distributor of sanitizer billboards and Near Direct, a provider of direct mail advertising to new movers.